Rise of the Beasts, the highly anticipated seventh live action Transformers movie, officially hit cinemas around the world on Friday the 9th of June, 2023 (June 22 in Australia).
However, as befits a multi-million dollar movie of a beloved toy franchise, Paramount and Hasbro held a Special Preview Screening on Thursday the 8th, and for those notables lucky enough to receive an invitation, what an event it was!
Here in Sydney Australia, the event was held at the Hoyts Entertainment Quarter, and much excitement was in the air. One could attribute part of this excitement to the fact that due to international date lines, it was the 8th here in Australia before the majority of the world, making this one of the first ever showings of the movie!
The attendee’s were made up of executives from both Hasbro and Paramount, professional movie reviewers and various celebrities such as actors, social media influencers and even cosplayers. Naturally everyone’s favourite radio star and blogger Big Angry Trev was on hand, much to the excitement of the crowds! Photographers snapped pictures and a film crew was on hand to interview guests.
Video: Interviews at Transformers Rise of the Beasts Preview Screening
There were even some extra special guests in the form of some of the movie cast themselves – Bumblebee and Mirage decided to come along to grace their fans with their presence and pose for pics.
Over the course of the year we have seen many Transformers events here in Sydney, such as the Beasts Base Camp at Taronga Park Zoo, and the More than Meets the Eye Exhibition at Kings Comics. What was wonderful to see with all these events, were not only the usual cream of society invited, but also notable members of the Australian Transformers Fandom.
In attendance for this Special Preview Screening event were Transformer Exhibitors such as Lisamaree Chiu, Ben Keenan and Michael Vella and Transformer Superfans such as Trent Munn and Dallas Roderick. Yes, the royalty of the Aussie fandom were on hand to strut their stuff and I know all were appreciative of how Hasbro and Paramount have included the fandom in this years movie festivities.
Free soft drinks and popcorn was on offer for all attendee’s as they entered the theatre, where individual recliner seats, soft and plush, were on offer to cradle every buttock. And for the very crème de la crème of the attendee’s, Hasbro reserved some very special seats dead centre of the theatre for the optimum viewing experience.
These Special Preview Screenings were not only held in Sydney, but also Brisbane and Melbourne, making it not only a regional but national event!
Transformers: Rise of the Beasts turned out to be a fantastic movie, earning a well deserved round of applause from an appreciative audience. I heartily recommend everyone get out themselves out there to watch this fun and entertaining flick.
Sadly, this event was likely the last event for the Transformers social season this year. Lets hope that the powers that be make the next highly anticipated instalment just as fun!
Were you one of the favoured few to get to attend one of these Special Preview Screening Events? Lets us know in the comments section below!
